Willy's Mexicana Grill (concept work): I worked with a small team to help execute concepts for this restaurant chain rebrandWilly's Mexicana Grill (concept work): An irreverent style makes this option funWilly's Mexicana Grill (concept work): I created custom typography, drawing from traditional Mexican sign painting and folk art.
Willy's Mexicana Grill (concept work): Fresh, scratch-made ingredients, paired with traditional Mexican flair lend credibility to the proposed tagline, "All the Bold a Tortilla Can Hold."
Famous Footwear Rewardrobe Sweepstakes: I designed a full set of sales and in-store materials for this promotion. I created the custom "money shoe" illustration and gold $10,000 text treatment in Photoshop.

Famous Footwear: I designed a variety of large and strongly branded in-store signage to quickly communicate to customers. I utilized iconography to further simplify the message.
Mary Engelbreit's Home Companion Magazine (1997-2008) was a bi-monthy national publication (similar to Country Home & Martha Stewart Living) with the motto "Live an Artful Life." The magazine, as well as the Mary Engelbreit brand had a well-established aesthetic, so the main challenge was to work within those design parameters while still keeping the magazine fresh. I handled layout, design, production and proofing of over 70 stories and columns over the course of 8 issues.I styled numerous photo shoots and contributed digital photography for several stories, including product shots for the product column This We Like.I worked closely with the magazine’s Editor to fact-check and gather assets for columns. Campaign t-shirt design/illustration for Illinois State Senator, Toi HutchinsonWorked on a team to develop HDA's first digest-sized home plan book. At 360 pages, this handy-sized book is perfect for glove compartment storage. I was responsible for all production, layout design, cover design and supplemental page design.HDA Estimating is a software program designed to be a flexible estimating tool which includes an extensive database of construction items to create an estimate for a residential construction project. I designed a new logo and packaging which gave a nod to the frustration of the "old days" of hand-written estimates while emphasizing the ease-of-use with a glossy, polished logo.